The advent of ICT and NEw Media as well as the astonishing size of digital contents are contributing to determine a transition towards the "digital" and "interactive" in the ways people make us of information.
In the Publishing and Media world, this fact automatically translates into a demand of solutions which are appropriate with respect to such an evolution. In this context, new technologies of Augmented reality play a strategic role in the definition of novel products on a convergent, interactive and immersive basis.
Our Augmented Reality Systems for Publishing and Media are developed according to a plan which is built in a participatory way by the subjects involved: from the general specifications of the project itself to the specific contents, to the business model.
A basic principle of our design activity is the Intelligen Harmony between Technology, Content and Communication, in particular with reference to the relation between the needs of the uman user, the features of the content design problem, the goals of the communicative process and the technological solutions.
Our AR based solutions for Publishing and Media are essentially meant to innovate both standards and use of cultural contents of communication in the different applicative domains.
The general goal of our solutions is the definition of a novel platform for the integration and the real-time fruition of both digital contents and ICT, together with more traditional supports and contents in Publishing and Media settings.
Among the possible applications, we mention for example the realization of "augmented" and "intelligent" newspapers, magazines, books or posters which are strongly integrated with digital contents, such as information models and animations. Essentially, the biggest opportunity is the creation of novel publishing products based on a convergent platform.
- TV Formats
- Musical productions
- Multimedia productions