AR-media™ 3D Tracker is the outcome of a research project by Inglobe Technologies. It allows to identify and track complex objects independently of their scale. This means that the very same technology scales well independently of the size and features of the object to be tracked. The tracker is also robust with respect to change of lighting conditions and allows to easily manage the contents to be associated with the real world view of the object. Limitations relate to transparent and shape changing objects.